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Want to Boost your Trade Show Success? Here are Some Hints!

By Deborah J. Sparks

The trade show season is upon us. We all know these shows can be costly in terms of time, effort and money, so it's important that you give yourself every chance at success.

Proper preparation, planning and follow-up are key elements of any successful marketing project and trade shows are no exception. Some areas to focus on:

  • Pre-show checklists, created in Word, that can be easily ticked off in either hard copy or on your screen, and cover each and every aspect of the show, including transport requirements, travel requirements, media and marketing requirements, due dates for all deposits, service / booth order forms, etc.
  • Pre-show mailings, using Outlook, Access or Excel with Word.
  • Trade show cost evaluation and tracking in Excel.
  • Diagram the booth layout to aid in faster set-up and efficient use of space in Visio.
  • Preparation of price lists and schedules and name tags, etc., in Excel and Word, for use at the show.
  • Organization of contact information collected during the show.
  • Keeping track of the competition.
  • Very importantly, the development of an effective lead follow-up system so that you can capitalize on your opportunities.

When it comes to the last few items, we can work with you to design systems that are best for you - using software ranging from Access to Excel to Outlook and various combinations of these products.

The best thing is - once the systems are in place, you'll always be ready for any trade show or marketing project that comes your way.

The creation of these documents and systems will protect your return on investment, keep you organized and focused, help you stay on top of leads and track your progress.

Clients and prospects will also trust that you're on the ball, minimizing the chance that they will slip away, creating an opportunity for your competitors!



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© 2009 DJH Training & Application Solutions Inc.

WOULD YOU LIKE TO USE THIS ARTICLE IN YOUR NEWSLETTER, EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: An entrepreneur at heart, Deborah J. Sparks established DJH Training & Application Solutions Inc. over 20 years ago, realizing her dream of creating a company known for providing high quality computer software training, application development and support and exercising her passion for teaching. To learn more and to register for DJH's free newsletter, Innovations, please visit www.djhsolutions.ca.